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Site Sponsoring - The ConceptSo far, the only 'online advertising' model that has been widely developed is that of 'ad-banners'.While there is no doubt that this model can work well for many business-to-consumer and some business-to-business situations, there are many drawbacks - for the site, for the visitor AND for the advertiser. Ad-banners are mostly in-your-face, bandwidth-eating, distracting things that only seldom add to anyone's 'experience' of the site but are always there! At the TOP of the page! They are hard to manage and administer for both site-owner and advertiser, as wells as expensive and risky, because they are ONLY about hits and visitors. Not so with 'Site Sponsoring'! Site Sponsoring is not about hits but about helping build! 'Sponsors' help sites grow and be better, by donating professional, value-adding Site Services to the sites they want to support. These 'contributions' can take the form of promotions, of additions to or improvements of the site, or of other assistance (not cash) - and in return, the site can show its gratitude to the sponsor in a variety of ways appropriate to the site, the sponsor, the audience and other factors. The 'pay-off' for the sponsor is not just the obvious goodwill and PR value, but often also the real potential of contributing to growth and sharing in it. |
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